Franchise presentationBring a premium family club to your city.
The Cedgo Family Club franchise opportunity
Now accepting master franchise partners
Cedgo Family Club franchiseBring a premium family club to your city.
Indoor play, art and robotics workshops, a birthday hall, a parents’ café and co-working space under one roof. A membership-based family club powered by Cedgo SuperApp.
- branches in Türkiye
- 50
- children welcomed
- 3.5M+
- registered parent profiles
- 1.2M+
- operating since
- 2018
A premium family club
Not a play area. A premium family club.
Family Club is designed as a place where children play, parents spend time and families come back every week. Five reasons it is premium:
Tour the club
Images are concept designs; each club is built to the architectural plan of its property.
Design and materials
Natural wood, stone walls, soft tones and Cedgo-designed furniture. A space families want to stay in for hours.
Parents are members too
A café, a quiet co-working area and a phone booth. Parents enjoy a coffee or get work done while children play.
Curated programme
Art and robotics workshops renewed every week, with curriculum delivered by Cedgo Academy.
Safety and transparency
Controlled entry, trained staff and live viewing through Cedgo SuperApp.
Celebration hall
A themed birthday hall with a stage; children in the hall, adults in the café.
Build your plan
See your plan in three questions.
Choose your market, your property status and your preferred model. The plan card shows what Cedgo delivers, what stays with you and the next steps.
Revenue model
One club, five revenue streams.
A classic play area earns from a single line, mostly after school. In Family Club every space earns on its own, and the core of revenue is membership that renews every month.
- 60%
Membership
Recurring revenue without reselling every month; the programme comes from headquarters.
Recurring monthly - 15%
Birthdays
A high-ticket event; guest families are tomorrow’s members.
Highest ticket - 15%
Café and terrace
Parents waiting while children play are a revenue line of their own.
Every visit - 8%
Day visits
The door through which new families discover the club and convert to membership.
Gateway to membership SuperApp share
Families joining your club also join the digital ecosystem; your club shares that revenue.
Monthly per family
Monthly revenue mix in the base scenario; the remaining 2% is retail. Unit economics are modelled for your country in the feasibility study.
A day at the club
A business that is busy all day, not just after school.
The quiet hours of a classic play area are busy hours at Family Club. What the club earns, hour by hour, on a sample day:
- CaféParents after the school run
- MembershipBaby and parent workshop
- Day visitsFree play for pre-schoolers
- MembershipArt and robotics workshops
- Birthday and caféTwo revenue lines in one event
- PartnershipsBrand and education events
Sample day; programmes are set per club.
Data and digital strength
Your club opens with Cedgo SuperApp and its 340K active users behind it.
Since 2018 Cedgo has served families through its branches and carried that relationship into digital with its own software. Your club opens on top of that experience.
- registered parent profiles
- 1.2M+
- 600K family accounts × parent multiplier
- children welcomed
- 3.5M+
- Across 50 branches since 2018
- active mobile users
- 340K+
- Cedgo SuperApp
- Cedgo Wallet users
- 140K+
- Recurring payment backbone
- A family visits the clubThrough membership, a birthday or a day visit.
- They join the SuperAppWallet, live viewing, booking and offers in one app.
- Your club earns a shareA monthly share of the family’s digital spending.
Your club is a SuperApp subscription point
Every family that visits joins Cedgo SuperApp. Your club shares revenue from family subscriptions, Cedgo Wallet, Familio and Cedvento.
Data-driven member acquisition
Local campaigns reach families before opening day, and headquarters helps you win your first members.
Our own technology stack
Booking, Wallet payments, CRM, live camera and a management dashboard, all built by Cedgo.
A SuperApp that keeps growing
Modules such as the Cedgo AI family assistant, the Familio marketplace and Cedvento event ticketing deepen every club’s relationship with families.
Cedgo SuperApp modules
- Cedgo AI
- Cedgo Wallet
- Cedgo Cam
- Go Atölye
- Familio
- Cedvento
- Cedora
- Cedomy
Franchise guide
Kids entertainment franchising: a play area or a family club?
A franchise lets you take over a proven business model together with the brand, the system and support from headquarters. The most common franchise in children’s entertainment is the indoor playground in a shopping mall, which relies on a single revenue line and after-school hours.
Cedgo Family Club moves that model to street-level properties and monthly membership. Revenue comes from five streams, families return every week and every club is a subscription point for Cedgo SuperApp. That makes Family Club less a playground franchise and more a premium family club franchise.
| Topic | Classic indoor playground | Cedgo Family Club |
|---|---|---|
| Location | Mostly inside malls, with rent and service charges | Street-level property with its own façade and terrace |
| Revenue model | Hourly entry | Monthly membership plus four more revenue streams |
| Peak hours | After school and weekends | All day: café, workshops, birthdays |
| Customer relationship | One-off visits | Member families who return every week |
| Parents | Waiting on the side | Members too: café and co-working space |
| Digital infrastructure | Varies by brand | Cedgo SuperApp, Wallet, CRM and live viewing |
Partnership models
Choose the model that fits your market.
Every model includes the brand, the curriculum, the technology and support from headquarters. Country setup, technology transfer and training are delivered by Cedgo.
- Exclusive country rights
Country master franchise
You hold the rights for your country, open clubs and develop sub-franchisees with Cedgo’s system.
Investment by the master partnerDiscuss this model: Country master franchise - Shared investment
Joint-venture partnership
Cedgo invests alongside you, takes an active role in operations and shares the risk and the return.
Investment shared with CedgoDiscuss this model: Joint-venture partnership - Start with one club
Single flagship club
Open one flagship club to prove the model in your city, then expand.
Investment defined after feasibilityDiscuss this model: Single flagship club
Support
You start with a system proven across 50 branches.
Country setup
Market entry plan, launch campaign and a local marketing playbook.
Design and build-out
Architecture, Cedgo-designed furniture made locally to specification, and play equipment from Türkiye.
Team and curriculum
Staff selection and training, with a weekly art and robotics programme from Cedgo Academy.
Digital from day one
Booking, payments, CRM and a management dashboard so you can follow every club remotely.
Central marketing and support
Central marketing, SEO and social media, plus daily support through the app, WhatsApp and phone from the Cedgo Operations Desk.
Protected rights
Exclusive country or area rights defined in your agreement.
Who we look for
The partner we are looking for.
Retail-grade property
Street-level properties in family-dense areas, or the ability to secure them.
Investment capacity
Capital that matches the chosen model; in a joint venture, investment is shared with Cedgo.
Local network
Relationships with schools, nurseries and family communities in your market.
Commitment to the system
Ready to run Cedgo standards, curriculum and technology, with child safety above everything.
Process
Six steps from application to opening.
- Intro callWe get to know you, your market and your goals.
- FeasibilityWe assess locations, the market and the financial model together.
- Discovery DayMeet the team at headquarters and tour a working Cedgo branch.
- AgreementThe model is agreed and the concept is designed for your property.
- Build-outFit-out, equipment and Cedgo Academy training are completed.
- LaunchA headquarters-backed campaign brings in your first members.
Franchise presentation
Get to know Family Club in ten slides.
Browse the presentation here, open it full screen or download the PDF to share with your team.
Franchise presentationNot a play area. A premium family club.
Design and materialsNatural wood, stone walls, soft tones and Cedgo-designed furniture. A space families want to stay in for hours.
Parents are members tooA café, a quiet co-working area and a phone booth. Parents enjoy a coffee or get work done while children play.
Curated programmeArt and robotics workshops renewed every week, with curriculum delivered by Cedgo Academy.
Safety and transparencyControlled entry, trained staff and live viewing through Cedgo SuperApp.
Celebration hallA themed birthday hall with a stage; children in the hall, adults in the café.
You open on top of a system proven across 50 branches.
50branches in Türkiye
3.5M+children welcomed
1.2M+registered parent profiles
2018operating since
340K+active mobile users
140K+Cedgo Wallet users
A place families come back to every week.
A business that is busy all day, not just after school.
- 09:30CaféParents after the school run
- 10:30MembershipBaby and parent workshop
- 13:00Day visitsFree play for pre-schoolers
- 15:30MembershipArt and robotics workshops
- 17:00Birthday and caféTwo revenue lines in one event
- 19:00PartnershipsBrand and education events
One club, five revenue streams.
60%MembershipRecurring revenue without reselling every month; the programme comes from headquarters.
15%BirthdaysA high-ticket event; guest families are tomorrow’s members.
15%Café and terraceParents waiting while children play are a revenue line of their own.
8%Day visitsThe door through which new families discover the club and convert to membership.
+SuperApp shareFamilies joining your club also join the digital ecosystem; your club shares that revenue.
Your club opens with Cedgo SuperApp and its 340K active users behind it.
Your club is a SuperApp subscription pointEvery family that visits joins Cedgo SuperApp. Your club shares revenue from family subscriptions, Cedgo Wallet, Familio and Cedvento.
Data-driven member acquisitionLocal campaigns reach families before opening day, and headquarters helps you win your first members.
Our own technology stackBooking, Wallet payments, CRM, live camera and a management dashboard, all built by Cedgo.
A SuperApp that keeps growingModules such as the Cedgo AI family assistant, the Familio marketplace and Cedvento event ticketing deepen every club’s relationship with families.
Cedgo AICedgo WalletCedgo CamGo AtölyeFamilioCedventoCedoraCedomy
7 / 10Choose the model that fits your market.
Exclusive country rightsCountry master franchiseYou hold the rights for your country, open clubs and develop sub-franchisees with Cedgo’s system.Investment by the master partner
Shared investmentJoint-venture partnershipCedgo invests alongside you, takes an active role in operations and shares the risk and the return.Investment shared with Cedgo
Start with one clubSingle flagship clubOpen one flagship club to prove the model in your city, then expand.Investment defined after feasibility
Six steps from application to opening.
- Intro callWe get to know you, your market and your goals.
- FeasibilityWe assess locations, the market and the financial model together.
- Discovery DayMeet the team at headquarters and tour a working Cedgo branch.
- AgreementThe model is agreed and the concept is designed for your property.
- Build-outFit-out, equipment and Cedgo Academy training are completed.
- LaunchA headquarters-backed campaign brings in your first members.
Country setupDesign and build-outTeam and curriculumDigital from day oneCentral marketing and supportProtected rights
9 / 10Let’s open Family Club in your market.
Fill in the form and our franchise team will contact you. If there is a fit, we will invite you to a Discovery Day at a working Cedgo branch.
Franchise line+90 543 905 01 88
WhatsApp+90 533 647 25 50
Webwww.cedgofamilyclub.com/en
Instagram@cedgoatolye
1 / 10
FAQ
What franchise candidates ask first.
What is Cedgo Family Club?
Cedgo Family Club is a membership-based premium family club that combines indoor play, art and robotics workshops, a birthday hall, a parents’ café and co-working space under one roof. It is the franchise concept of Cedgo, Europe’s largest children’s workshop brand.
How much investment is required?
Investment depends on the model, the property and the market. Your specific figures and financial model are shared in the feasibility study. In a joint venture, Cedgo shares the investment.
Do you offer country master franchise rights?
Yes. We offer country master franchise and joint-venture partnership models, with exclusive rights defined in the agreement.
What does Cedgo provide in a new country?
Country setup, technology transfer, training through Cedgo Academy and play equipment. Furniture is produced locally to Cedgo specifications, and construction is carried out by local contractors under Cedgo supervision.
Is Family Club located in shopping malls?
No. Family Club is a street-level concept, located in properties with their own façade in family-dense areas.
What is a SuperApp subscription point?
Every family that visits the club joins Cedgo’s digital ecosystem. The club shares the digital revenue the family generates, such as subscriptions and wallet payments.
The Cedgo family
One brand, several growth models.
- CedgoCedgo corporate websitecedgo.net (opens in a new tab)
- Cedgo SuperAppWallet, live viewing and Cedgo AI in one appcedgosuper.app (opens in a new tab)
- Cedgo StreetThe neighbourhood street model of the Cedgo Classic play areacedgostreet.com (opens in a new tab)
- Cedgo CapsuleA mini Cedgo inside salons, hotels, restaurants and clinicscedgocapsule.com (opens in a new tab)
Apply
Let’s open Family Club in your market.
Fill in the form and our franchise team will contact you. If there is a fit, we will invite you to a Discovery Day at a working Cedgo branch.